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How to Choose the Right B2B Marketplace Platform for your Business

  • Date posted : July 16, 2021
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  • Comments : 0
How to Choose the Right B2B Marketplace Platform for your Business
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There are several kinds of B2B marketplace sites available. Many are designed to achieve a certain purpose, cater to a particular client base, or provide a specific service or product type. Some B2B marketplace sites are based on a certain ecology, sector, or service region.

In this blog post, we have discussed important factors to consider while selecting a B2B marketplace platform for your business. But first, let us understand what exactly is a B2B marketplace platform. 

What is a B2B Marketplace Platform? 

A B2B marketplace is a sort of eCommerce platform that connects B2B suppliers and buyers and allows them to conduct online business in one space. In B2B, companies offer their products and services (typically in bulk) to other businesses. The sellers in a B2B marketplace are firms, manufacturers, wholesalers, and exporters, while the buyers are other enterprises. The B2B marketplace operator handles these purchases electronically. 

Do You Really Need a B2B Marketplace? 

A marketplace is not required for every company. Analyze business decisions and operations that can be automated. It's crucial to realise that, even though many business procedures seem inefficient, they may be a significant factor in why things work the way they do. You can easily solve certain issues like receipt generation, follow up emails, and more by putting in place a centralized automated system. And if you still think that your B2B company needs a marketplace, below mentioned are the major factors that must be considered while choosing a B2B marketplace platform-

Tailored Experience

Amongst B2B marketplace platform capabilities, tailored B2B catalog management is likely the most significant. It enables vendors to personalize product listings, company units, segments, and specific products or buyers. B2B marketplace sites frequently sometimes lag behind owing to their uniformity and use of a standardized layout. There can never be a common solution when it comes to B2B company demands. The ideal B2B marketplace platform for you would be the one that suits your company's needs and enables you to deliver a personalized experience to your buyers rather than a standard solution.

Multiple Payment Options 

B2B transactions are complicated, and keeping them simple necessitates a lot of technical capability that isn't often the case in B2C.  The real challenge is in providing a B2C-like purchasing experience, with a modern site layout, capabilities for massive portfolios, and segregated costing.

Flexible and multiple payment options, which are an important aspect of the B2B marketplace website, contribute to a better customer experience. While checking for various online payment applications, make sure that payment methods such as credit cards, debit cards, NEFT, RTGS, and so on, are also available on the website.

Easy But Secured Access 

Your company catalog page on the B2B marketplace website should be easily accessible to buyers. They must not face any difficulty while visiting your company page. Having said that, certain restrictions are also important.

Make sure your B2B marketplace platform is password-protected and only accessible to genuine buyers. You may also restrict unauthorized clients' access to certain portions of your company page on the website. 

User-friendly and Mobile Responsive 

B2B marketplace sites should be user-friendly and mobile responsive. B2B marketplace platform should have a responsive interface in order to effectively display your company pages on various devices. Modern buyers want nothing less than a seamless user experience and your B2B marketplace platform should be able to provide the same. 

3rd Party Integration 

Third-party or additional feature integration is an important element to consider when selecting a B2B marketplace platform. It should connect well with your other programs since this will guarantee that your digital and traditional platforms function in unison. A well-integrated platform helps you become a more productive multi-channel vendor. 

Key Features to Look for in a B2B Marketplace- 

  1. Product catalogs and personalised orders
  2. Pricing that may be tailored and negotiated.
  3. In demand options for payment, billing, and transportation
  4. Payments can be made in advance.
  5. Tools for managers and sellers.
  6. Product details and accreditation
  7. Compatibility with CRM, ERP, procurement and other systems. 


Selecting a B2B marketplace platform is a confusing decision to make. You should be well-equipped with information on all the important factors before making a decision. It is crucial to make a well-informed decision so that, you may not regret it later. 

Global Trade Plaza is a trusted and reputed name in the B2B sector. It is one of the fastest-growing variety-rich B2B marketplace sites in India. They are a leading B2B trade portal and have a large buyer base. Global Trade Plaza provides a range of additional services including lead generation and digital marketing to its clients. So, if you are looking for a one-stop B2B trade portal to join, Global Trade Plaza is the answer.

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