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5 Things to Consider When Exporting Goods

  • Date posted : October 06, 2022
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5 Things to Consider When Exporting Goods
Import & Export

Exports of goods and services are made up of exchanges of gifts, barter, and sales of goods and services between inhabitants and non-residents. When residents and non-residents exchange economic ownership of products, exports of those goods take place.

 Nowadays, it's simple to advertise your products and services globally. The Internet makes it simpler to connect with a worldwide audience. The sweetness of an Indian Karnataka coffee can now be enjoyed by someone sitting in the United States of America because of the option of export.

The ability to instantly purchase things from anywhere in the world due to imports and exports has become easier. Although selling your products internationally may sound quite enticing, there are a few things to consider before taking the plunge.

Going global with your product may not always appear as thrilling as it may seem, so this is something to keep in mind. There are instances when bulk exporters fall short of what the customers want. Therefore, it's crucial to conduct in-depth market research and be confident in one's capacity to run a corporation. These factors aid in identifying the ideal moment and opportunity for a bulk exporter who is prepared to go worldwide.

Have you considered the points below to guarantee a secure strategy? 

Let's Understand the key factors that should be taken into account before exporting goods.

 As you drive your import-export companies in a successful direction, read on and arm yourself.

1. Create Your Export Plan-

You must create a comprehensive plan that details the items, target markets, price, and sales approach.

  • Identification of Products-You must develop a thorough plan detailing the things you must sell to stand out in the marketplace. 

    Whatever it is, you must pick a product or service that people in other countries want to buy. This leads to the next action.

Identification of target markets-Establish a thorough strategy about which locations would you like to offer your goods. If you're interested in exporting to certain markets, do your study to find out if there are any duty rates, tariffs, or other taxes that apply. Additionally, you ought to check to see if the export licensing rules won't render it illegal or unduly complicated. When deciding whether to alter your product for export markets, be sure you're making the appropriate inquiries.

Identification of sale strategy- If you want to advance in your business, you must have a comprehensive plan for the type of sales strategy you intend to use. Whether you wish to sell directly to distributors or customers. Direct sales to customers are an option. Unless other agreements have been made, your business is responsible for handling every part of the transaction if you decide to sell directly to the customer, including shipment, payment, product servicing, etc.

You can sell to distributors who get their products from you (typically at a discount) and then resell them for a profit.

Identifying the price for the product-Deciding the pricing is one of the most challenging issues. You need to ensure that you are choosing the best pricing for your product. You need to decide at what price should your business price its goods for export. What kind of marketing positioning, sometimes referred to as consumer perception, does your business hope to portray through your pricing model?

Is the price reasonable?

What kinds of discounts and benefits should your business extend to international clients? Should you set different rates for each market segment?

You need to check all these things before finalizing the price for your product.

2. Examine and comprehend the export-import rules-

One of the first, and most crucial actions you'll need to take is figuring out whether your items are governed by export laws. Let us understand the main points stated below:

Export licensing requirements- Figure out which of your products require an export license. You must identify those nations that are restricted for export as they have been accused of involvement in terrorism, and drug trafficking. You need to know about them so you can stop exporting to them.

Restricted parties -The term "restricted parties" refers to people, companies, and other entities that have been accused of engaging in actions related to the spread of WMDs, are suspected of supporting terrorism or drug trafficking or have had their export rights terminated. You need to eliminate these businesses and individuals as they are not appropriate for you to conduct business with.

All exporters should cross-check each party in each export transaction against the various denied party screening lists to avoid penalties.

Restricted countries- You are not permitted to conduct business with censored nations. You must first identify them to avoid exporting with those nations.

Restriction on goods-You must be aware of other various types of import controls for your products, such as import licenses and permits, various types of certificates, absolute and tariff rate quotas, anti-dumping and countervailing duties, knowing the correct Harmonized System (HS) number for your products, which is used to determine how much duty you must pay for the goods. You should be aware of additional export compliance for your goods.

3. Organize your products for shipping

Identify collaborators, such as freight forwarders-

You need to check all the necessary export compliance related to searching for a new partner or evaluating your connection with your present freight forwarder:

You need to analyze and examine certain things -

How many ports will I use to import goods?

With this partner, is automation simple?

What is the broker's or the freight forwarder's reputation in general?

Do I require an exclusive account representative?

Recognize Incoterms-A collection of 11 internationally recognized regulations known as Incoterms, which are often used as conditions of sale, outline the obligations of both sellers and buyers. The parties responsible for organizing and paying for the shipment, insurance, paperwork, customs clearance, and other logistical tasks are identified in the Incoterms.

These global trade terms, known as Incoterms 2020, were announced by the International Chamber of Commerce on January 1, 2020. 

Incoterms, which are widely accepted, eliminate misunderstandings in international commerce contracts by outlining the responsibilities of both buyers and sellers. They are frequently used by parties engaged in domestic and international trade as a type of shorthand to better comprehend one another and the details of their business agreements.

Recognize the country's specifications for product labelling-

A key element of branding is product labels. A key element in building brand recognition and increasing consumer desire for your goods is how it is presented. Your label can improve brand recognition and ensure client loyalty.

Pictograms, a signal word, warning, and cautionary language, the product identifier, and supplier information must all be present on labels.

Before deciding on your labelling, you need to ensure the following things-

Does the nation have any laws requiring the use of a particular language?

Do the product's composition and country of origin have to be mentioned?

Are weights and measures given in the local units?

Does each item need to have its label?

Select a carrier-

The most important factors in choosing a carrier, such as a price, dependability, and service level, are still considered, but new constructs assessing the importance of information-sharing capabilities and environmental concerns are also included.

Whatever you ship, the efficiency of the carrier, their level of customer satisfaction, and their capacity to meet short delivery windows will all have a direct bearing on the purchasing experiences of your consumers and, ultimately, your brand. Therefore, it is crucial to select the right and appropriate carrier.

The exporters must select whether they will transport their goods by air, ship, rail, road, or a mix of these modes. Be mindful that what you believe to be the cheapest, most effective ways to transport your exports may not be, and consider all of your options to discover the most advantageous mix.


You must choose, review all necessary shipping documents, and ensure insurance. For further information regarding your particular items, you should also speak with foreign insurance carriers or freight forwarders.

4. Complete your import-export paperwork-

You still have work to do after completing the aforementioned stages. You now need to complete all of the import-export paperwork that will be sent with your items throughout their export voyage.

Completing your export documentation is essential because any mistake could cause delays in your shipments and payment.

You will need adequate documentation to handle your transactions in all ways, such as time management, payment protection, claim on loss, etc.,

Bill of lading/airway bill, lorry receipt, railway receipt, postal receipt, commercial invoice, packing list, and shipping bill are the basic paperwork needed to export goods.

In addition to providing information on the product and its port of destination, export documents are also utilized for taxes and quality control inspection certification. The primary document required by the Customs Authority for approving shipment is the shipping bill/bill of export.

5. Verify Your Payment-

Now that you have a better grasp of your sourcing and supply chain, an exporter must receive payment for their goods. You must identify a global banking partner and be aware of all of your payment choices if you want to guarantee payment.

You must ensure that you understand the conditions that can assist you to get paid and are aware of your payment alternatives. It is important to make sure your banking partner is someone you feel at ease working with.

Consignment, open account, documentary collections, letters of credit, and cash in advance are the five payment methods used in international trade.

Let's see how you can find an international banking partner-

Speak with many bankers from different institutions. Find out who you trust, with whom you are at ease, and with who you have a good relationship. The communication regarding your export products, the export process, and payment should be clear and effective.

Verify your bank's ability to assist you. The bank you select ought to offer helpful advice regarding receiving payment. Your ability to evaluate creditworthiness and choose the most appropriate payment options will be aided by a good fit.

Your bankers need to be aware of the specifics of each type of document and supporting data for providing you with a smooth letter of credit. In addition, they should be aware of any difficulties with letters of credit or other forms of payment. They can help you choose the best payment options for your export process by letting you know what these issues are.

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