The way businesses buy and sell has changed dramatically. In today’s digital-first landscape, B2B buyers expect the same convenience, speed, and personalization they’re used to in B2C transactions. That’s where B2B ecommerce platforms come in—powerful online solutions built to handle bulk orders, complex pricing, buyer accounts, and seamless procurement experiences.
For manufacturers, wholesalers, and exporters looking to scale, the right ecommerce platform can eliminate manual processes, streamline sales, and unlock global market access. Whether you're just starting out or managing a growing enterprise, choosing a platform that supports your business model and future goals is crucial.
In this guide, we’ll break down the 10 best B2B ecommerce platforms that are designed for scalable online selling. From feature-rich SaaS solutions to customizable enterprise tools, you’ll discover which platforms are right for your industry, budget, and growth stage.
A B2B ecommerce platform is a digital system that enables businesses to sell products or services to other businesses online. Unlike B2C ecommerce websites that cater to individual consumers, B2B platforms are designed specifically for wholesalers, manufacturers, distributors, and exporters who manage large orders, custom pricing, and long-term buyer relationships.
These platforms support a range of advanced features tailored to business buyers—such as bulk ordering, tiered pricing, minimum order quantities (MOQs), quote requests, and account-based pricing. They often integrate with backend systems like ERP, CRM, and inventory management software to streamline operations and improve accuracy.
B2B ecommerce platforms also cater to multiple user roles within buying organizations, such as procurement managers, finance teams, and technical leads. This makes it easier to handle complex workflows like approvals, invoicing, and reorders—all within a centralized online portal.
Whether you're selling industrial equipment, apparel in bulk, or raw materials to global buyers, a well-built B2B ecommerce platform ensures your business can sell more efficiently, manage orders at scale, and deliver a seamless buyer experience.
B2B platforms support tiered pricing models where unit cost decreases with higher order quantities. Sellers can set minimum order quantities (MOQs) to ensure profitability, while buyers benefit from bulk discounts and negotiated rates.
Unlike fixed-price B2C models, B2B buyers often need personalized pricing. Scalable platforms include RFQ tools that let buyers request quotes and sellers respond with custom offers, streamlining complex negotiations.
Scalable B2B platforms allow businesses to create role-based user accounts with permissions for procurement, finance, and admin teams. This supports approval workflows, repeat ordering, and centralized purchasing across departments.
To scale effectively, B2B websites must sync with backend systems like ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and inventory management. This ensures accurate data, real-time stock updates, and smooth operations.
Global B2B selling requires tools for multi-currency pricing, location-based tax rules, and compliance documentation. The best platforms are equipped to handle international trade seamlessly.
Top B2B ecommerce platforms support secure payment gateways, trade credit options, and features like one-click reorders, order history, and downloadable invoices—helping streamline the buyer journey.
Volume-Based Pricing and MOQ Controls- B2B platforms support tiered pricing models where unit cost decreases with higher order quantities. Sellers can set minimum order quantities (MOQs) to ensure profitability, while buyers benefit from bulk discounts and negotiated rates.
Request for Quote (RFQ) Workflows- Unlike fixed-price B2C models, B2B buyers often need personalized pricing. Scalable platforms include RFQ tools that let buyers request quotes and sellers respond with custom offers, streamlining complex negotiations.
Buyer Accounts and Multi-User Roles- Scalable B2B platforms allow businesses to create role-based user accounts with permissions for procurement, finance, and admin teams. This supports approval workflows, repeat ordering, and centralized purchasing across departments.
ERP, CRM, and Inventory Integration- To scale effectively, B2B websites must sync with backend systems like ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), and inventory management. This ensures accurate data, real-time stock updates, and smooth operations.
Multi-Currency, Tax, and Regional Compliance Support- Global B2B selling requires tools for multi-currency pricing, location-based tax rules, and compliance documentation. The best platforms are equipped to handle international trade seamlessly.
Secure Payments and Reorder Functionality- Top B2B ecommerce platforms support secure payment gateways, trade credit options, and features like one-click reorders, order history, and downloadable invoices—helping streamline the buyer journey.
Global Trade Plaza is a rapidly growing India-based B2B ecommerce platform connecting exporters, manufacturers, and wholesalers with buyers across the globe. It focuses on verified trade leads, international exposure, and simplified product listing tools. Businesses looking to enter or scale in global markets can benefit from its multilingual support, strong SEO structure, and category-based sourcing. It’s especially well-suited for SMEs and export-oriented industries.
BigCommerce offers a powerful SaaS-based ecommerce solution tailored for B2B needs. Its B2B Edition includes customer group pricing, sales rep assignment, purchase order support, and bulk pricing tools. Seamless integration with ERP, CRM, and inventory software allows businesses to manage large catalogs and complex buyer workflows with ease. It’s a solid choice for mid-size to enterprise-level brands aiming for multi-channel scalability.
Shopify Plus is perfect for fast-growing D2C brands that are expanding into B2B. It allows businesses to create custom storefronts for wholesale buyers, manage customer-specific pricing, and support automated reorder functionality. With its rich app ecosystem, drag-and-drop tools, and scalability, Shopify Plus is a favorite for fashion, beauty, and lifestyle brands that want a seamless B2C + B2B operation under one roof.
OroCommerce is an open-source platform designed specifically for B2B ecommerce. It offers advanced functionality for managing corporate accounts, multiple buyers per company, custom price lists, and approval workflows. Ideal for industrial, manufacturing, and wholesale businesses, OroCommerce allows full customization and deep business logic configuration. It’s best for enterprises with complex pricing, product configuration, or internal operations.
Adobe Commerce, formerly Magento Commerce, is a highly customizable enterprise solution. It supports multi-language, multi-currency, and multi-storefront features, making it a great fit for businesses with complex product catalogs and global operations. B2B modules include company accounts, credit lines, and requisition lists. While it requires development resources, it offers unmatched flexibility for large-scale businesses.
SAP Commerce Cloud is a robust B2B ecommerce solution aimed at large enterprises. It’s built for scalability and complex organizational structures, with deep integration into SAP’s suite of enterprise tools. It supports sophisticated product content management, AI-powered personalization, and omnichannel experiences. It's ideal for companies needing a unified system for ecommerce, supply chain, finance, and customer service.
Salesforce B2B Commerce is ideal for companies that already use Salesforce CRM. It enables businesses to provide account-based buying experiences, streamline procurement, and personalize catalogs and pricing. Its close integration with sales and marketing tools helps unify data and communication across departments. It’s a great fit for relationship-based selling and enterprise-level sales teams.
For small and medium-sized businesses already on WordPress, WooCommerce becomes a strong B2B solution with the right plugins. Businesses can enable wholesale pricing, role-based access, custom order forms, and tax-exempt options. It’s cost-effective, flexible, and suitable for businesses with in-house development or low upfront budgets who want control over every detail.
NetSuite's SuiteCommerce integrates ecommerce directly into its cloud-based ERP system. This allows for real-time inventory, unified financials, and personalized pricing—great for businesses that want a single source of truth across all operations. It supports B2B and B2C models, making it ideal for companies that want to consolidate systems and scale without tech bottlenecks.
Pepperi is designed for wholesalers and brands with outside sales teams, enabling field reps to take orders, check inventory, and process sales on mobile. It supports B2B ecommerce portals, catalog management, and custom pricing. With a strong focus on mobility and order automation, it’s perfect for FMCG, healthcare, home décor, and beauty brands that rely on both online and offline channels.
With so many B2B ecommerce platforms available, the best choice depends on your business model, growth plans, and operational needs. Here’s how to evaluate your options strategically:
Start by identifying who you're selling to and what your business offers. If you're a manufacturer with complex pricing tiers, you'll need a platform that supports bulk orders and account-based pricing. If you're an exporter looking for international buyers, global visibility and lead generation (like on Global Trade Plaza) will be more important.
Are you a startup managing 100 SKUs or an enterprise with multiple warehouses and thousands of products? Small businesses may prefer easy-to-launch platforms like WooCommerce or Shopify Plus, while larger operations may need enterprise solutions like OroCommerce, SAP Commerce Cloud, or Adobe Commerce.
Make a checklist of non-negotiable features: Do you need RFQ support? Tiered pricing? ERP or CRM integrations? Some platforms offer these out-of-the-box, while others require custom development. Don’t choose a platform that fits today but limits you tomorrow.
Your ecommerce platform should work seamlessly with your existing software stack—ERP, accounting tools, inventory management, logistics, and CRM. Platforms like NetSuite or BigCommerce offer native integrations, while open-source tools may require custom APIs.
Some platforms are plug-and-play with minimal tech support needed. Others require developers, hosting, and ongoing maintenance. Factor in costs like licenses, plugins, custom development, and third-party tools when choosing between SaaS, open-source, or hybrid models.
Look for platforms that can grow with you. A solution that works for 100 orders/month should also support 1,000. Prioritize vendor support, documentation, training, and the platform’s ecosystem—this will help you avoid costly migrations down the line.
Faster Order Processing- Automates quoting, ordering, and invoicing to reduce manual work and errors.
Global Sales, 24/7- Sell across time zones and markets without physical limitations or sales teams.
Personalized Buyer Experience- Support for custom pricing, catalogs, and payment terms builds loyalty.
Integrated Operations- Syncs with ERP, CRM, and inventory systems to streamline fulfillment and reporting.
Stronger Customer Retention- Reordering tools and account features make it easy for buyers to come back.
Choosing Based on Price Alone- A cheaper platform may lack the features or scalability you’ll need later. Focus on long-term value, not just cost.
Overlooking Integration Needs- If your ecommerce platform doesn’t connect with your ERP, CRM, or inventory tools, you’ll face data silos and inefficiencies.
Ignoring Scalability- Some platforms work well for startups but can’t handle high order volume or complex catalogs. Choose one that grows with your business.
Underestimating Technical Requirements- Open-source platforms may seem flexible but require developer support. Make sure your team can manage the platform you choose.
Skipping Buyer Experience- If the buying process is complicated or outdated, B2B buyers will leave. Prioritize user-friendly navigation, account features, and mobile access.
Platforms like WooCommerce with B2B plugins or Shopify Plus are ideal for small to mid-sized businesses. They offer user-friendly interfaces, quick setup, and flexible pricing tools without requiring a large development team.
Yes. Many platforms support dual storefronts or hybrid selling models. For example, Shopify Plus and BigCommerce allow you to run both B2C and B2B operations from the same backend while offering different catalogs, pricing, and user experiences for each audience.
SaaS platforms like BigCommerce and Salesforce Commerce are easier to maintain, scale, and secure without needing in-house developers. However, open-source solutions like OroCommerce or Adobe Commerce give you more flexibility and control if you need advanced customization.
Extremely important. ERP and CRM integrations allow your ecommerce platform to automate inventory, orders, invoicing, and customer management. Without them, you risk data mismatches and manual work that slows your business down.
Yes, but migration requires planning, technical resources, and downtime management. It’s best to choose a scalable platform early so you can grow without needing to switch later. If needed, platforms like BigCommerce and Shopify offer migration support tools to ease the process.
Choosing the right B2B ecommerce platform isn’t just about launching a digital storefront—it’s about setting up your business for long-term growth, efficiency, and global reach. With the right tools in place, you can streamline operations, serve buyers better, and scale confidently.
From flexible platforms like Global Trade Plaza and BigCommerce to enterprise-ready solutions like OroCommerce or SAP Commerce Cloud, there’s a platform for every business size and need. What matters most is aligning the platform’s features with your product complexity, buyer expectations, and long-term goals.
As B2B buying behavior continues to shift online, businesses that invest in scalable ecommerce infrastructure will stay competitive, expand faster, and deliver the experience today’s buyers demand. Now’s the time to digitize your sales and choose a platform that grows with you.