Best Online Marketplaces in Europe – Where Businesses Should Sell for Maximum Profit

Amazon, eBay, and Global Trade Plaza lead in different sectors. Amazon is dominant in B2C e-commerce, eBay is well-suited for a mix of new and refurbished goods, and Global Trade Plaza is a top choice for B2B wholesale trade. The best platform depends on the product category, target audience, and business model.

Yes, platforms like Amazon, eBay, and Alibaba allow multi-country selling through a single seller account. These marketplaces provide cross-border fulfillment services, localized product listings, and multi-currency payment options, making it easier for businesses to sell across Germany, France, Spain, the Netherlands, and other European markets.

Selling costs vary depending on the platform and services used. Common fees include:

• Listing fees for publishing products.

• Commission percentages deducted per sale.

• Fulfillment charges for using logistics services like Amazon FBA or Bol.com logistics.

• Advertising costs for promoted listings and pay-per-click (PPC) campaigns.

Each marketplace has different pricing structures, so sellers must calculate expenses carefully to maintain profitability.

Yes, most European countries require VAT registration for sellers, especially those shipping internationally. Businesses selling across multiple European regions may need to register under the EU VAT One-Stop Shop (OSS) scheme or comply with local VAT regulations. Platforms like Amazon and eBay often require sellers to provide VAT registration numbers before listing products.

Zalando is the leading fashion marketplace, specializing in clothing, footwear, and accessories across Europe. ASOS Marketplace and Amazon Fashion are also strong choices for independent brands and large retailers. These platforms offer high traffic, strong brand visibility, and integrated logistics support, making them ideal for fashion businesses looking to scale in Europe.