Sign up today and be a part of the fastest growing B2B platform

All Categories

Call: +91 842 908 8885

Create a Successful B2B Marketplace Website in 10 Easy Steps

  • Date posted : April 04, 2022
  • |
  • Comments : 0
Create a Successful B2B Marketplace Website in 10 Easy Steps

The B2B marketplace in India is evolving and developing. Because the B2B trade portals will continue to grow constantly, owning one will be a beneficial investment for everyone. Let's move on to B2B trade portals set up now that we know B2B marketplaces are really in demand. It only takes a few minutes to set up an incredible B2B trading platform in India.


How to Build a B2B Marketplace Website?


1: Make a list of your goals and objectives.

Setting business goals is critical for launching your B2B trade portal website and increasing revenue. These objectives are crucial to the success of the top B2B portal in India. Setting goals also helps you decide what you want from your B2B marketplace. As a result, you can devise strategies for accomplishing your objectives.


2: Acknowledge the Entire Customer Experience

The success of a B2B Trade portal depends on the quality of the products sold by the sellers and the buyer's experience. As a result, you'll need to build a B2B marketplace website that impacts purchasers' decisions. Aside from that, you must also pay attention to the buyer's trip. They go through many stages, such as budgeting and consulting with friends.


3: Choose a business strategy

The following are some business concepts for launching a B2B marketplace in India:


  • Model of the Commission

The commission model requires the admins to invest less and earn more revenue. The managers' profit from each transaction.

  • Model of Subscription

Under this, sellers pay and subscribe to marketplaces monthly or annual basis. On the other hand, administrators profit from it.

  • Model for Listing Fees

The listing fee model is used to market high-priced items, and it requires sellers to pay for each product upload. In short, if vendors engage in any activity in the marketplace, they will be required to pay.

  • Model for Lead Fees

The lead fee model is a cross between a listing fee and a commission model, in which sellers pay for each sale or product upload. This company approach ensures long-term profitability.


4: Create a Website

Create a B2B trading platform in India with a design that loads content quickly and provides the information you need. Statistically, websites with a user-friendly interface and quick loading times receive more organic traffic. You can give your B2B marketplace platforms a premium look using good UX and UI. For this, you can also take the help of third-party extensions. Furthermore, B2B marketplace websites frequently educate buyers through blogs, videos, and webinars to keep them interested.


5: Integrate the Seller's Services

On the top B2B portal, sellers must have a complete stock list. It would keep purchasers informed about goods availability and delivery times.


6: Integrate Methods Of Payment 

B2B marketplaces in India include payment alternatives appropriate for B2B buyers. Traditional and internet payment methods are now in use. It simplifies the transaction and simplifies the payment processing while keeping invoice data in their systems.


7: Handle Orders Effectively

Order management systems assist purchasers who are short on time and need to get things for their businesses on the spot. Companies can obtain the following order management features in B2B marketplace software:

  • Integrated inventory control

  • Posting in bulk

  • Evaluating the price

  • Option for several shipments

  • Management of transactions

  • After-sales service

  • Catalogue maintenance

Buyers, on the other hand, obtain top-of-the-line amenities such as

  • Option to repeat the order

  • Saved order list 

  • Quick order allows you to place orders quickly.


It aids in the development of long-term clients with better revenue.


8: Encourage the use of shipping extensions


Because B2B orders are so large, they can't ship parcels like B2C orders. For this, the finest B2B marketplaces use freight shipping providers like FedEx and UPS to transport their products. The use of shipping extensions can help to streamline the overall shipment procedure. It lowers human errors and shortens the time to provide B2B items to customers. Consumers are now willing to pay a premium for environmentally friendly shipping. Some buyers, on the other hand, require ultra-rapid shipping services. B2B marketplace software must have both shipping alternatives to its clients.


9: Buy a Domain

A domain name is essential for building a B2B trade portal website since it allows buyers to connect with the brand name.


10: Advertise It

Here are some common B2B marketplace website marketing strategies:


  • Search engine optimization (SEO) makes your website search engine friendly so that potential visitors can find it quickly. As a result, you may use both on-site and off-site SEO to help you.

  • Product-per-click (PPC) ads employ advertising platforms to get your content known to relevant users. PPC advertisements also raise brand awareness and produce leads for your B2B marketplace.

  • Social media is highly in demand by users. So, make use of your B2B e-commerce website's Facebook, Instagram, Linkedin, and other social media accounts.


Leave a comment

Previous Comments

Hi, I'm AI-TradeChat
Your personal trade consultant to help you with your trade practices.
Hi, there
Please wait for a while, we are connecting you to AI-TradeChat.