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How To Turn Your B2B Portal Into a Competitive Advantage

  • Date posted : July 19, 2021
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How To Turn Your B2B Portal Into a Competitive Advantage

A standard B2B portal or B2B marketplace is viewed as an essential commercial entity, a manner to reduce expenses. Even so, in reshaping these online B2B portals into an income-generating source of competitive advantage, a business model change is required. Many corporations, on the other hand, are reaping the rewards of handling their B2B portal as a product. They are raising revenue by meeting the current consumer demands. Enhancing customer experience is important in positioning your B2B trade portal as a competitive edge. In this brief blog post, we have discussed methods to turn your B2B portal or B2B marketplace into a competitive advantage- 

Make Every Process Easy for Your Buyers 

B2B buyers want productivity, clarity, and top-notch solutions. These self-service functionalities are not differentiating factors for brands, but rather a prerequisite for all businesses. B2B buyers will look further for a self-service platform if these core elements are missing, even if your B2B portal provides other excellent features. 

Prioritize removing any hurdles to procurement. Find methods to streamline everything on your B2B marketplace platform that necessitates buyers to take an extra step to buy things or verify their orders. 

A system and features that make B2B buyers feel in control of the buying process ease the purchasing cycle, ordering and transporting, costing, and several other things. B2B Buyers want to do all of these things according to their own conditions, without having to interact with a manager.

Help Your Buyers Make the Right Choice 

Once you've established a robust online B2B portal, you can start to separate yourself from the competitors by empowering your customers. Your buyers would like your platform to be easily accessible. They should be able to discover what they are looking for and know that they're making the right choices. This efficient buying system is particularly crucial for B2B buyers as their sole work is to purchase the right goods and selects the right services for their company. 

With a B2B trade portal that incorporates advanced search features, tailored suggestions, customer reviews, and other valuable information including product details, clips, instructions, or guidelines, you can help ensure that your buyers are making the correct decisions.  To execute this efficaciously, showing buyers the relevant information at the right moment on your B2B trade portal or B2B marketplace platform is essential. 

When you integrate elements such as video clips, engaging suggestions into your B2B portal, your buyers will have all the product details they require on a single platform. This is the site where they will be making their final buying decision, aiding an obviously greater customer experience. 

Know Your Buyers and Help Them Accordingly 

To find new ways to make a significant impact on your customer's buying decisions, you have to understand them well. Do you know their business objective?  What are their priorities? The obstacle they are facing? Their primary issues in business?  Make an effort to learn more about your buyer. This can be achieved by cultivating stronger relationships with customers and interacting directly with buyers in order to truly comprehend their requirements. This will not just give your B2B portal a competitive advantage but also strengthen your organization. 


Furthermore, by gathering customer details, you can gain valuable information about your customers. These insights will help you in knowing your buyers better.  Evaluate their browsing history, buying pattern, and periodic transactions to get a better understanding of your customer. This knowledge should be used to make your B2B portal useful as a product. These insights can help you build an online B2B marketplace platform or B2B portal that customers would be willing to access and more than happy to join. 

To Summarize 

Every B2B portal has the capability of transforming into something that is more than just a trade portal. All it needs is a change in approach. When you think of your B2B portal as a product that can provide distinct advantages to your customer, you will be all set to establish your company as a reliable and profitable organization.


If you are a seller or buyer, searching for a unique B2B portal, your search ends here. Global Trade Plaza is one of the fastest-growing and trusted B2B trade portals in India. They have a variety-rich B2B marketplace with a wide spectrum of suppliers and products. They also have a strong customer base which is rapidly growing. Global Trade Plaza also offers additional valuable services such as marketing, advertising, lead generation, and much more. In a nutshell, they are a one-stop solution.


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