Rochel is founded in Dubai with the mission to provide advisory and business development services to European hospital groups in the Middle East. Until 2019, focused on the development of the International Patient Program for a major European hospital group focusing on patients from GCC and CIS countries. Leveraging the extensive network of healthcare industry contacts, aided in procurement of critical and very scarce PPE for hospitals and regional governments. In the wake of the 2nd Covid-19 wave, provided an extensive catalog of biomedical equipment and supplies to public and private entities.