Shandong Yuking New Material Technology Co. Ltd is based in China and lists Cool Roof Color Coated Steel on Global Trade Plaza. The product is presented as a roofing material designed to reflect sunlight and reduce heat absorption by buildings. The company describes the roofing as a solution for lowering cooling energy consumption and carbon dioxide emissions during hot weather. It is positioned as a cold roofing option that aims to improve energy efficiency, cut operating costs and support green environmental requirements.